Quick How-to

1) Use modern technology to eliminate steps. Evan Williams, cofounder of Blogger and Twitter, echoes Hauptly’s formula for innovation, “Take a human desire, preferably one that has been around for a really long time. Identify that desire and use modern technology to take out steps.” 2) Reflect on the jobs around you. As you go about your day, ask yourself why you do or don’t do certain things and how those tasks could be made easier or more rewarding.

Sample companies

ClickUp was founded after Zeb Evans was frustrated of the many apps he had to use to manage his projects. The idea was started to develop and app “to replace them all” having tons of functionalities that multiple apps had with the same price.

Tesla also took the auto-mobile market by story innovating in dimensions that was unprecedented, first ever electric car and data for self-driving. Similarly with Robinhood which revolutionized the financial industry by creating a 10x solution that democratized investing for the masses.