Brief description

Named for Google’s chief economist Hal Varian, that a simple way to forecast the future is to take a value served to only the upper class, that lower classes will have in 10 years, and commercialize it for everyone.

Quick How-to

Take a value served to only the upper class and commercialize it for everyone.

Used to extrapolate future trends in consumer business. Named for Google’s chief economist Hal Varian, this rule holds that “a simple way to forecast the future is to look at what rich people have today; middle-income people will have something equivalent in 10 years, and poor people will have it in an additional decade”.

In other words, The luxury goods of today are often the necessities of tomorrow.

Sample companies

Some examples of services which were, until recently, inaccessible to anyone except the very wealthy: