Brief description

Find ways to connect new, previously disconnected communities of people or not visibly connected before.

Bringing communities together creates real value.

Quick How-to

Vertical-specific social networks like LinkedIn, Github & Stackoverflow, MapMyRun tap into niche humans desire for inclusion and because our interests, personalities and values differ, there will always be room to create “common place”

Bringing communities together creates real value, and products that create real value tend to find product-market fit. This requires understanding the emotional drivers of the target audience and delivering them features which they can’t get in the more ‘general’ social networks.

Sample companies

Like LinkedIn (Facebook for professionals), Stackoverflow (for developers), Dribble (for designers).