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796+ open sourced growth tactics used by the best marketers in the world.
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Framework Principles
Create Urgency: Build a sense of urgency around the need for change.
Form a Powerful Coalition: Assemble a group with enough power to lead the change.
Create a Vision for Change: Clarify how the future will be different from the past.
Communicate the Vision: Make sure as many people as possible understand and accept the vision.
Remove Obstacles: Eliminate barriers to change and empower those who want to help.
Create Short-term Wins: Aim for visible improvements in performance or “wins”.
Build on the Change: Analyze what went right and what needs improving.
Anchor the Changes in Corporate Culture: Ensure that the changes are seen in every aspect of your organization.
Practical Application
Sample companies
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