Quick How-to

Find a segment - Tune into the world around you, pick a group of people and ask yourself how could you make things better for them? List their problems, prioritize the top ones and find a solution for them. Think of segments you're currently part of or used to be a member of, or a segment that you're passionate about and find ways to serve! Keep your ears open - stay alert and listen to the complaints of people, friends and family. What difficulties do they encounter in their daily life? Identify problems, and start throwing out solutions. Humans like to talk about their problems and why life is hard on them.

Sample companies

Zipline, founded by Keller Rinaudo, after seeing the lack of access to medical supplies in remote or hard-to-reach areas in African developing countries.

Similarly, the Ocean Cleanup, initiated by Boyan Slat, focuses on addressing the issue of plastic pollution in the oceans.

Lemonade, co-founded by Daniel Schreiber, targeted the perceived inefficiencies and lack of transparency in the traditional insurance industry, providing a more customer-centric and transparent insurance experience.