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STP marketing model

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796+ open sourced growth tactics used by the best marketers in the world.

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Framework Principles

  1. Segmentation: Dividing the market into distinct groups of potential customers with similar characteristics, needs, or behaviors.

  2. Targeting: Selecting one or more of these segments to focus the marketing efforts on.

  3. Positioning: Crafting a unique value proposition and brand image to occupy a distinct place in the mind of the target audience.

Practical Application

Sample companies


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