The 7Ps of Marketing is an extension of the traditional 4Ps concept. It's a marketing mix framework that helps businesses consider a broader range of factors to effectively market their products or services. The 7Ps are Product, Price, Place, Promotion, People, Process, and Physical Evidence.

Framework Principles

1. Product: Focus on the quality, design, features, and variety of the product or service offered.

2. Price: Determine the pricing strategy, discounts, financing options, and value perception.

3. Place: Consider the distribution channels, locations, logistics, and market coverage.

4. Promotion: Develop advertising, public relations, sales promotions, and direct marketing strategies.

5. People: Focus on customer service, employee training, and the overall culture of the organization.

6. Process: Streamline the processes involved in delivering the product or service to ensure customer satisfaction.

7. Physical Evidence: The environment in which the service is delivered and how it affects the perception of quality.

Practical Application

Sample companies