Brief description

Setting up a blog to share your product's story and the problem you are trying to solve is a great way to engage with users and build a community. A blog can give users insight into the development process and allow them to provide feedback and suggestions.

It can also help generate interest in your product and drive traffic to your website. By creating valuable content and responding to comments, you can build a loyal following and establish your product as a thought leader in your industry. So if you haven't already, consider setting up a blog to share your product's story and engage with your users!

Case-study

Ghost is a blogging platform that launched a Kickstarter campaign in April 2013, generating massive attention in the open-source community. However, it was actually a blog post that kicked off the movement five months earlier.

John O'Nolan created a concept page describing his vision of the ideal blogging solution. Within a few days of publishing the concept page, O'Nolan received more than 91,000 page views, mentions in Mashable, and an interview with PandoDaily. In addition to the exposure, hundreds of fans and critics offered valuable feedback. Ghost's supporters are now eagerly awaiting its public appearance, with the teaser site receiving 200,000 page views each month. While still in development, John built a following of 5,236 paying customers and 19,000 email subscribers growing at a rate of 2,500 emails each week. It all started with a blog post.

Tools

• Medium - a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives.

• Substack - a tool that provides publishing, payment, analytics, and design infrastructure to support subscription newsletters.

• Ghost - a platform for creators to publish, share, and grow a business around their content.

Pros & Cons

👍 Pros

• Receiving feedback from a large audience

• Generating buzz and interest in your idea

• Building credibility and thought leadership in your industry

👎 Cons

• Not receiving targeted or specific feedback

• Difficulty in measuring the impact or success of the validation

• Potential lack of engagement or interaction from readers

Quick how-to

1. Create an outline to organize your thoughts and structure of your post that is centered around your idea, problem or solution you want to validate.

2. Start with an intro that highlights your idea pitch, including who you’re writing this for, what’s the problem and what’s your value proposition.

3. Start having headlines for your top problems you’re tackling and then write about how you’re planning to solve it

4. Add visuals, such as images or videos, to enhance your post and make it more engaging.

5. Edit and revise your draft to ensure that it is error-free and easy to read.

6. Include a call to action at the end of your post for interested readers to click which will be the metric you’ll track for “interested” customers.

7. Publish your post and share it on social media and other relevant platforms to reach a wider audience.