Brief description

Magic is born when you mix two different ideas together. What two products could be brought together for the first time to create a new one? Don't be afraid to get unconventional. Walk down the aisle of your favorite retail store and ideas abound.

Quick How-to

Walk down the aisle of your favorite retail store and ideas abound. What two products could be brought together for the first time to create a new one? Don't be afraid to get unconventional. For example, the decision to combine a flashlight with a screwdriver was ingenious. It's now possible to work in dark areas without having to hold a flashlight. And of course, what would our phones be without a camera?

Get creative. One of my students came up with the idea to combine a license plate frame with a dry erase board. People want to have their license plate reflect their interests and style and with this product, they're able to craft and modify their own unique message whenever they want.

Search Kickstarter. Kickstarter has tons of ideas where combining things reveals a better value. One example, is the Coolest. We all know those who carry four machines or things to have a good picnic getaway. Coolest built the ultimate cooler that combines a fridge, Bluetooth speaker, USB charger, blender, light, and more

Sample companies

The Swiss Knife is a genius combination or multiple tools, the Coolest, most successful Kickstarter campaign raised $13.3 million, also combined a lot of solutions to maximize your fun during any trip experience. MyPlates, also combined your personal taste and touch to be added to your car plate.