Quick How-to

Review New Products and Market Fit - When you find significant new inventory that people couldn’t access before, and you’re able to unlock it for them, you’re likely to see the magic of product-market fit. This was the basic model of companies like Lyft, Etsy, Airbnb, Poshmark, etc. This new inventory adds value to the buyers by making something available that they couldn’t get before. Before Lyft and Uber there were fewer cars to drive you around; before Airbnb sleeping in apartments instead of hotels was hardly possible, inventory was minimal, etc. Likewise, sellers of the inventory often get to monetize assets they could never monetize before, such as their driving time, their used clothes, etc. Unlock Trapped Ideas - Inventory can be created in any area where assets are being under-utilized, including in a B2B context as with machinery or shipping. We believe that unlocking currently ‘trapped’ B2B inventory is an area where we are likely to see very interesting companies emerge.

Sample companies