Quick How-to

Cope with new generation - Consider Tinder and Instagram, or Snapchat. There is no chance that a younger audience will be on the same dating platform as their parents. Instagram’s/Snapchat’s success, more than anything, came from the fact that young kids didn’t want to be on Facebook with older generations. Often going after these younger versions is a very big and scary task; but when it works, it’s magic. Change Marketing style - sometimes it’s all about “re-branding”. You will need to redirect your marketing to show why your product is the “better” and “cooler” version to the younger generation.

Sample companies

Lyft was Uber for friendly and community-oriented target segment. TikTok is a social network for the Generation Alpha, and Muzmatch is Tinder for Muslims