Brief description

Uncover a new ‘pleasure center’ in the mind of consumers. This is when your product is something that makes it so fun for people that they become completely ‘addicted’ to it, even though they didn’t know they had such a desire before they encountered your product.

This happens when you do something so well that users will pay for something that they hadn’t previously been willing to pay for.

Quick How-to

1) Market/Pricing Fit - It’s tough to predict products like these hitting well, and often it could just be a wild bet so you have to do the right research for market for. For example, riding an Uber Black became a ‘thing’ because suddenly, for very little money, it became possible for me to ride (and arrive somewhere!) with the same car a billionaire may use. 2) Tap into human psychology - most addictive products, like social network apps, are fundamentally psychology-driven. Understand human desires and find a business that satisfy that desire. Example, most humans desire to know what people think of them. Sarahah is a simple tool that got viral allowing your colleagues to give you feedback about you.

Sample companies

While monopoly set the basis of customer expectation in the public transportation market, Uber came and open that market putting the customer at the center changing the whole market expectations in the transportation market.

Similarly with Sarahah, which is an anonymous social peer-to-peer feedback tool, that go super trendy in the MENA region as it tapped to the basic human desire of social validation.

Also, Clash of Royal which once was just a game to build castle and armies, has turned into a marketplace where players spend years building and investing in their castles to sell them for thousands of dollars.