Brief description

What does a specific type of people want or value?

Customer pain point is another frequently used term that also fits under the umbrella of “customer needs.” A pain point is a customer need that is not adequately met, resulting in customer dissatisfaction. These tend to be the best business since there’s high willingness to pay.

Quick How-to

What is a "NEED"? It’s basically what customers want or value.

Unarticulated needs: sometimes customers don't exactly tell you what they need, you have to know that

Underserved needs

Customer pain point is another frequently used term that also fits under the umbrella of “customer needs.” A pain point is just a customer need that is not adequately met, resulting in customer dissatisfaction.

Sample companies